Adoption map

A shared vocabulary for how users move from gaining access to returning to a module. We use this map when scoping instrumentation and uptake reviews.

Team collaborating around a workspace table
01

Eligible

The user or tenant has a licence or role that could use the module. Without this baseline, adoption rates are fiction.

02

Exposed

Navigation, search, or onboarding actually surfaces the capability. Permission defaults and feature flags often stall here.

03

Activated

First meaningful action inside the module—not a page view. Definitions are written per capability before instrumentation starts.

04

Retained

Return use at seven and thirty days. One-time tours do not count as adoption for roadmap or renewal decisions.

05

Expanded

Depth within the module or adjacent capabilities. Useful for tenant scorecards and expansion conversations.

Use this map on a live engagement

Browse instrumentation and uptake offers, or request a briefing so we can place your current modules on the map.